Careforward Foundation, Inc.
A New Foundation For a Local Non-Profit
Project | Fundraiser Brand Identity, Sponsor Info Guide, Program Book, Poster Layout, Website
As a young 501(c)3 non-profit organization, the primary function of the Careforward Foundation is to raise awareness (and funding) to support the Carnival of Care, an annual event for survivors of catastrophic auto accidents. Despite a steady growth in attendance over the first few years, the foundation and it's core event lacked any distinct brand identity and as a result, was having trouble attracting new support.
We updated all logos and branding to give the Carnival of Care a 'fresh' appeal, designed an all new website via Wordpress to support a vastly improved UX (user experience) and long-term management by foundation staff, and improved community perception through the creation of all new marketing material. At the end of the day, with a unified branding strategy and detailed layouts that are designed to support minimal editing for use with future events, the Careforward Foundation is now able to spend more time growing the organization and its events.
To learn more about the Careforward Foundation, you can CLICK on any of the above images to view their site, or you can go directly to: carnivalofcare.org
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