Fresh Branding Redefines Home Healthcare
Centria Healthcare needed a true branding expert to guide their first big move into the SE Michigan market for their fall 2012 marketing initiative. At the same time, the plan needed to be executed in an innovative, functional, yet cost effective way.
The status quo for marketing a home healthcare agency typically includes a combination of healthcare conferences, face to face networking, business cards and brochures- but not this year. This year, Centria partnered with 7 Dezign to create a dynamic website that not only focuses on Centria's core services, but fluidly guides visitors and referral sources to actionable resources designed to improve their overall experience. All new business cards and brochures stayed in the plan, but we added prominent CTA's (calls-to-action) that take the viewer directly to their website where they could see all of Centria's available services, make a referral, request an assessment and utilize social sharing features.
Social Media doesn't make the brand...
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