Building a Brand with Muscle
When Karla first called, she explained in no uncertain terms that she needed to forge a clean, distinctive, and immediately identifiable brand identity for the CrossFit box she recently opened in Lapeer, MI. After a couple of lengthy conversations, and many, MANY questions later, we established a clear understanding of her immediate and long-term business goals that served as the foundation with from which her new branding was born.
The result is exactly what she was looking for- clean, distinctive and immediately identifiable... without being too intimidating to potential new members unfamiliar with the culture of CrossFit!
Like most new affiliate owners, Karla had a very specific budget for this project. And while we arguably invested more time into the development and design of her logo and business card layout than many of our larger clients, the end result was well worth it. We made a great coach and business owner very happy, and look forward to helping her continue to build her business with smart and innovative solutions designed to produce results!
To learn more about CrossFit Lapeer, you can CLICK on any of the above images to view their site, or you can go directly to: crossfitlapeer.com
View more of our work