Detroit Ski Team
Building a Brand with Attitude
From a city often referred to as a hallmark of strength and perseverance, Detroit Ski team is a brand new line of apparel and accessories- The name itself is an paradox, as there aren't too many (any) ski hills in and around Detroit. At the end of the day however, the name just works.
In terms of branding, we forged a path designed specifically to trigger a sense of 'intrigue' as to what Detroit Ski Team is all about, while at the same time defining key elements of their brand identity.
We've barely begun to put a dent in this project, but with the social media pages up and live the company now has several unique channels with which to connect with their target market while laying the foundation for their brand identity.
To learn more about Detroit Ski Team, you can CLICK on any of the above images to view their site, or you can go directly to: detroitskiteam.com
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