Hi-Tech Heating & Cooling
A Warmer Approach to HVAC Websites
The reality is, no one enjoys parting with large sums of money to keep their house warm or cool- it's a necessary evil when owning a home. Sadly, heating and cooling maintenance is often viewed this way because most people are reliant on a contractor they've never met to tell them what it's going to cost to fix their issues.
As is the case with so many other heating & cooling services, Doug's (owner) original site was plain and text heavy, with no real distinguishing features to recognize or remember their brand. As a result, our solution was based on what their target market longs for- a service website that's friendly, relatable and supportive.
Although their new website is enabled to work with mobile devices, in the spirit of being truly customer-focused we created a unique mobile site that's designed to give customers quick and easy access to the services they're looking for. At the same time, we integrated and setup a comprehensive SEO and analytics program to provide the owner with detailed data and insights to help better position his brand and his services to the very people who are looking for him.
>> COMING SOON!
We're currently in the process of creating several new landing pages and developing an all new maintenance and protection program to strengthen their relationship and service agreements with existing customers while adding a level of innovation and comfort to new customers.
Social Media doesn't make the brand... but it sure does help
While few contractors have made the time to engage with their market socially, this is one area we encouraged Doug to get more involved. Although he is still getting used to having a company facebook page, we made sure that Hi-Tech Heating & Cooling has unified and consistent branding across all their social media channels as part of our strategy to strengthen and build brand recognition.
To learn more about Hi-Tech Heating & Cooling, you can CLICK on any of the above images to view their site, or you can go directly to: hi-techHVAC.com
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