Oakland County CrossFit
Making a Brand Lean and Fit
Although Oakland County CrossFit (OCCF) has experienced steady growth since 2007, the increasing number of new CrossFit affiliate locations sprouting up throughout SE Michigan presented a whole host of new challenges. OCCF needed a seasoned branding expert to strengthen their presence and implement strategies to facilitate new growth in a much more competitive market.
While their previous website was built in WordPress (a blog style layout that is often noted for it's ease of management), the owner simply wasn't happy with it. Current and prospective members were not accessing the site as often, and given the amount of information their site contained, they were constantly struggling with how to organize all of the content in a clean, efficient architecture. After many, MANY hours working hand in hand with them to best understand their short and long-term business goals, as well as the unique nature of their target market, we redesigned this site to incorporate a logical flow of information and more importantly, facilitate an engaging user experience.
Since launching the new website at the end of July 2012, the site traffic has nearly doubled, users are spending more time on it, and the increased number of requests to schedule 'Mobility Assessments' (for prospective new members) has fueled their need to hire more coaches!
To learn more about Oakland County CrossFit, you can CLICK on any of the above images to view their site, or you can go directly to: oaklandcountycrossfit.com
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