Simple, Clean and Concrete
When the owner of Paragon Concrete wanted to step up the online branding of his company, his objectives were clear- keep it simple, effective and easy for his contractors to use.
While all website design projects come with their own unique set of challenges, this project was surprisingly more difficult than most. With the very nature of concrete being 'utilitarian' and often times boring, we dug deep into the creative vault to find a solution that was both aesthetically appealing AND functional.
Despite the aforementioned challenges, we integrated a cool feature for viewing the custom color options available from Paragon Concrete, built in a material calculator, and added a real time weather widget to assist with the scheduling and delivery of product to job sites. That being said, this project is a true testament to how much thought and effort goes into something that presents so clean and simple!
To learn more about Paragon Concrete, you can CLICK on any of the above images to view their site, or you can go directly to: paragonconcrete.net
View more of our work